By V. Sivaji
Carlsberg Malaysia is currently hosting the Connor’s Perfect Pour Challenge which aims to challenge even more stout drinkers throughout the month of September.
This is the second time this year, this campaign is a comeback as it was held earlier in early March this year where 15,000 stout drinkers taking up the challenge and 98% of them expressed their love for Connor’s.
Catch the crafty and cool Connor’s booth and truck at more than 50 locations nationwide covering Klang Valley, Ipoh, Penang and Johor this month.
To date, stout lovers have been immersing themselves in a bigger and better Connor’s Perfect Pour Challenge.
Consumers had the opportunity to see, smell and touch the quality, premium ingredients used to brew Connor’s which are caramel malt, lager malt, brown malt, roasted barley.
Upon learning the art of brewing Connor’s, excited fans got to pour their perfect pint and savour a stout.
All challengers got to walk away with exclusive Connor’s merchandise via the sure win “Spin & Win” game.
With two more weeks to go and you too can take up the Connor’s Perfect Pour Challenge! Catch us at Pavilion KL @ Connection Level 3 every day 4pm to 10pm; and 4pm to 12am on Fridays and Saturdays; or visit www.connorschallenge.my for upcoming locations.
Last year, Connor’s unbranded stout challenge where consumers were given a blind taste test and a multisensory experience, was a resounding success with 96% consumers who loved Connor’s.
The campaign clinched awards at the Loyalty & Engagement Awards 2019 by Marketing Magazine for Best Customer Experience with a Silver, Best Use of Experiential/Live Marketing with Gold and Best Use of Direct Marketing with a Silver.