TOP brand CSR to help Orang Asli children in Perak and Pahang

By V. Sivaji

Come support selected TOP products to help back-to-school necessities for Orang Asli children in Pahang and Perak.

The campaign will see 30 cents from the sales TOP products from all TESCO outlets nationwide and through Tesco Online from November 15 to December 15, 2019.

TOP is a Putra Brand Award 2019 Platinum winner for the household product category.

They believe that every child should have the right to education and have been supporting children from charity homes from ages seven to 17 years with back-to-school necessities via its ‘A Brighter Future with TOP’ or ‘Cerahi Kehidupan Bersama TOP’ Corporate Social Responsibility programme for the past four years. 

More than 1,800 children from 76 non-government organisations have benefited to-date.

The campaign returns this year with a new focus on rural communities, easing the financial burden of Orang Asli families in Pos Tenau, Kuala Rompin and Sungai Lembing by providing new uniforms, shoes, socks, school bags, stationery sets. 

For the first time, school exercise books and workbooks will also be part of the contribution for each student. 

Through the campaign, they hope to motivate children from these communities by equipping them with new back-to-school supplies so they want to go to school, thus improving their attendance, and academic performance.

TOP is known for championing the concept of hygienically clean living to encourage cleaner laundry, more comfort and a better sense of well-being through its continuous breakthrough innovation.

“The objective of the campaign is to encourage school attendance and participation by providing tangible support in the pursuit of education, through the provision of uniforms and school essentials while boosting self-esteem and self-image, educating them on importance of education in life and presenting a clean, neat and well-groomed appearance,” said Southern Lion Sdn Bhd, Marketing Manager (Fabric Care Division), Ling Ai Li .

– Ends –

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