As part of their Corporate Social Responsibility (CSR) initiatives, the Harley Davidson Owners Group Kuala Lumpur Chapter (HOG Route 77), in collaboration with Hard Rock Cafe Ipoh, Cardiac Vascular Sentral Kuala Lumpur (CVSKL), and Sam Custom Ipoh Riders organized a charity ride, ‘Rev Your Engines For a Cause’.

The event supported three local orphanages namely the Praise Boys Care Centre, Praise Girls Care Centre and Pusat Jagaan 1Malaysia.

A total of 35 Harley Davidson riders gathered for breakfast before cruising through the streets of Ipoh to Aeon Mall Kinta City. 

Some 44 children accompanied by their guardians and teachers were also part of the programme. 

To ensure the safety and well-being of all participants, the convoy was accompanied by security and marshal personnel along with medics. 

The children were from the ages of three to 18 were paired with a rider which took them for a shopping experience at the Popular Bookstore. 

Following the shopping session, they headed to the Hard Rock Cafe Ipoh, where a sumptuous lunch awaited the children. 

Before concluding the day, Hard Rock Cafe Ipoh presented each child with a token of appreciation. 


“The charity ride successfully achieved its goal, with all parties pledging to organize
more events to support local communities. My team and I are proud that this event echoed the Hard Rock motto: “All is One & Take Time to Be Kind”, said Mohd Najip, Assistant General Manager for Hard Rock Cafe Ipoh.