By V. Sivaji

Members of the Hard Rock Cafe Ipoh carried out a corporate social responsibility (CSR) programme recently to benefit the poor and the needy in the community.

They were joined by Dapur Jalanan Ipoh to bring support to the local homeless and elderly communities, demonstrating the brand’s commitment to civic engagement and social responsibility.

 The event was also in conjunction with the Father’s Day celebration in June.

The team, along with other local non-governmental organizations, distributed food supplies at various locations across the city. 

This included Medan Selera Dato Sagor, Jalan Foo Yet Kai, and the Anjung Singgah Hostel – a facility operated under Yayasan Kebajikan Negara, located at Medan Istana, Bandar Ipoh Raya. 

The event successfully reached out to 100 individuals, providing not just nourishment but also a sense of community and care.

The staff of Hard Rock Cafe Ipoh, totaling 15 individuals, actively participated in this event, embodying the ethos of volunteerism and the drive to make a positive impact in the lives of those around them. 

In addition to food distribution, the initiative was enriched by the contributions of Local Trash Heroes, Buku Jalanan, and Anjung Singgah, each bringing their unique services to the table. 

Anjung Singgah notably offered complimentary haircuts, enhancing the personal well-being of the homeless and elderly attendees.

 “It’s been a great journey kicking off our first year here at Hard Rock Cafe Ipoh. We’re more than just a cafe – we are part of this vibrant community. Joining hands with Dapur Jalanan Ipoh is a heartwarming experience. Seeing the smiles and feeling the gratitude from those we helped was beyond rewarding. We’re here to serve and uplift the people of Ipoh City, and we’re just getting started. Our motto, ‘Take Time To Be Kind,’ is at the core of everything we do, and we’re committed to making a positive impact in the lives of our neighbors. 

“We were deeply touched to be part of such a meaningful event. Seeing the smiles on the faces of those we helped was incredibly rewarding. It reminded us all of the importance of community and kindness.” added Mohd Najip Abllah, Assistant General Manager of Hard Rock Cafe Ipoh,