Thanks to Heineken Malaysia Berhad (HEINEKEN Malaysia), SJKC Ave Maria Convent in Ipoh benefitted through its “Tiger Chinese Education Charity Concert” (Tiger CECC) corporate social responsibility (CSR) programme.
The event successfully raised over RM 2 million (RM 2,041,000), which will be used to refurbish and extend the size of the school’s swimming pool.
As a platform to bring communities together, the concert enabled parents, alumni, and local communities in Ipoh to play a role in improving the school’s teaching and learning environment.
Since its inception in 1994, Tiger Beer has worked hand-in-hand with its media partner to contribute and make a difference in the education of many generations.
The annual project has cumulatively raised more than RM370 million for schools across Malaysia.
This year, SJKC Ave Maria Convent, Ipoh is one of the eight schools that hosted the Tiger Sin Chew Chinese Education Charity Concert.
“As a responsible and progressive brewer, HEINEKEN Malaysia is proud of our long and enduring partnership through the Tiger Sin Chew Chinese Education Charity Concert that has raised over RM361 million since 1994.
“Through the Tiger CECC platform, we believe we are able to inspire a better world by allowing the schools to flourish and thrive through an improved educational environment,” said Roland Bala, Managing Director of Heineken Malaysia Berhad.
