Popular detergent brand does CSR for Orang Asli children

Southern Lion Sdn Bhd Marketing Manager (Fabric Care Division), Ling Ai Li,  with (from left) Batang Padang District Education Officer, Norazam Mat Isa, Headmaster of SK Pos Tenau, Encik Abu Yazid and Tok Batin Pos Tenau, Encik Yok Komlok A/L Sentor during the presentation of Back To School necessities to Orang Asli students in Pos Tenau, Perak.

By V. Sivaji

Some 674 Orang Asli students from Perak, Pahang and Negeri Sembilan received much needy back-to-school essentials courtesy of the TOP detergent recently.

The Corporate Social Responsibility (CSR) project was dubbed “A Brighter Future with TOP campaign” .

The students were from SK Pos Musoh, Perak, SK Pos Bersih, Perak, SK Pos Tenau, Perak, SK Pos Lemoi, Pahang, SK Sg Mas, Pahang, SK Sg Mok, Pahang and SK Putra, Negeri Sembilan.

The Orang Asli focused campaign included new uniforms, shoes, socks, bags, stationeries, exercise books, workbooks, activity books, art and craft supplies, and musical instruments.

They collaborated with the Orang Asli Development Department (JAKOA), to deliver the back-to-school necessities to seven Orang Asli communities deep in the interior of Perak, Pahang and Negeri Sembilan.

The campaign is in line with the Malaysian Education Blueprint (MEB) 2013-2025[1], that emphasises improving outcomes for Orang Asli students through public private partnership that extends to parents and communities to help transform the education system.

Present was JAKOA Director General, Prof Juli Edo who said that the campaign has positively uplifted hundreds of Orang Asli families by easing their finances, providing motivation for children to stay in school.

“TOP has made the largest single back-to-school contribution to Orang Asli communities from the private sector, ever. 

“The commendable gesture adds value to the existing assistance provided by JAKOA to Orang Asli students. This strategic public-private collaboration has sparked positivity among children, parents and teachers,” said Prof Juli.

TOP, hasheld the campaign for five years to motivate students from underserved communities and B40 households to achieve more by boosting their self-confidence and self-esteem and to educate them on caring for their clothing so that they are clean, and hygienically laundered. 

A total of 2,474 students have benefitted to-date.

TOP collaborated with leading retailer TESCO to carry out the CSR fund raising campaign from November 15 to December 15, 2019 with 30 cents from the sales of selected TOP products from all TESCO outlets nationwide and Tesco Online channeled towards the Brighter Future with TOP fund.

Marketing Manager (Fabric Care Division) of Southern Lion Sdn Bhd,  Ling Ai Li, handover the art supplies and Ukulele to Headmaster of SK Pos Tenau, Abu Yazid. 

Southern Lion Sdn Bhd, Marketing Manager (Fabric Care Division) Ling Ai Li shared that public response to the campaign was overwhelming, almost triple the estimated collection, indicating strong support for a brighter future for Orang Asli children.

The TOP team also held a laundry workshop for children to share tips on how to clean and maintain their school uniforms at its best, and providing each family that attended a pack of TOP Super White Micro Clean Tech detergent for use at home. 

The children welcomed the TOP team with a selection of songs in the Semai language.

The Tok Batin of Pos Tenau in Perak, Yok Komlok A/L Sentor said the community was grateful for the tangible assistance and motivation to its school-going children.

TOP is famed for its breakthrough Micro-Clean Tech with Anti-Sebum technology developed by Lion Corporation Japan that effectively removes visible and invisible stains for hygienically clean living.

Southern Lion Sdn Bhd is a 50/50 joint venture company between Lam Soon (M) Bhd and LION CORPORATION, Japan. 

Ends –

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