Nurmalis and Tan holding the MOU documents
By P. Chandra Sagaran
The state’s Visit Perak Year 2024 received a major boost after a Memorandum of Understanding (MOU) was signed between Tourism Perak and white coffee maker Chek Hup Sdn Bhd for a sponsorship deal worth RM4.5 million here recently.
The MOU was signed by Pn Nurmalis Musa, the CEO of Tourism Perak and Chek Hup managing director Joseph Tan.
Perak Tourism, Industry, Investment, Corridor Development Committee Chairman Loh Sze Yee who was present said –
“The sponsorship includes activities and advertisements which will be placed on their products.
” The promotions will be held at government events in districts and also outside the country.
“The sponsorship will save on advertising costs,” he added.
Meanwhile, Tan added that the MOU will benefit the tourism industry as our products will display the attractions in the state.