Ayam Brand promotes healthy eating habits among children

Children from four homes feted at Ayam Brand event.

By V. Sivaji

Popular food manufacturer since 1892, Ayam Brand, carried out its corporate social responsibility (CSR) programme when they feted some 32 children from Pusat Jagaan Anak-anak Yatim & Miskin Nurul Iman, Rumah Anak-Anak Yatim Dan Miskin “Anning” Ipoh, Pusat Harian Kanak-Kanak Spastik Bandar Ipoh, Persatuan Kebajikan Anak-Anak Yatim Kasih Sayang Ipoh Perak, SJK (C) Sam Chai, SJK (C) Yuk Choy, and Sekolah Kebangsaan Convent Ipoh recently.

The gathering was in conjunction with their “Ayam Brand Community Care Campaign 2019, Get Healthy Malaysia, Start Now’ campaign.

The programme aims to empower children from 10 states with information to identify healthier food choices and equip them with skills to prepare their own Malaysian Healthy Plate meal. 

The program is open to children from eight years up.   

For a balanced meal, one quarter of the plate should be protein that can be found in fish, beans, meat, poultry, eggs, in palm-sized portion; one quarter of carbohydrate from rice, noodle, bread, cereals, wholegrain products, in fist-sized portion, and half the plate with vegetables and fruits, in palm-sized.   

The event kicked off with an interactive introduction to the #sukusukuseparuh concept, followed by five teams of four children preparing a meal based on the 3S principles, within 30 minutes with minimal assistance from adults, using recipes that have been vetted by nutritionist.

While waiting for their “Malaysian Healthy Plate” meals to be evaluated the children were challenged with games that required “Higher Order Thinking Skills” to reinforce what they had learned on good nutrition.

“As a leader in the Malaysian food industry for more than 100 years, Ayam Brand is extremely concerned on the obesity epidemic in the country and set out to assist, starting with children as they are the once who are most teachable and reachable.

“The CSR campaign which is now in its twelfth year has contributed 1.76 million healthy meals for charity, providing nutritious food to more than 20,000 people from 482 charity homes and NGOs,” said Ayam Brand Marketing Manager Nathan Deverre.

“The food I made today was very tasty, and it was healthy too. I will try to eat balanced meals every day to be healthier and will do more exercise,” said one of the participant.  

Meanwhile, the four charity homes also received two months’ supply of Ayam Brand products equivalent to 22,320 healthy meals for the total of 124 residents at these homes.

All smiles at Ayam Brand project.

Ayam Brand, a household name in Malaysia and Asia for 127 years, is famed for its wide range of quality and healthy canned food that are preservative free and contain no added MSG. 

Ayam Brand products are manufactured in state-of-the-art facilities that meet the highest international standards with worldwide-recognized certifications 

– Ends –

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